Smellmap: Milan

From “Preconception to Perception” a smell map of Milan incorporating the scents that feature in or around iconic Milanese buildings and architecture. Working in collaboration with Olivia Alice – my hand-illustrated buildings house Olivia’s home-brewed smells emitted through diffusers.
Imagine the smells of a night club (G&T), a restaurant (tomato and basil), the Arches of Peace (grass), the Milan aquarium (fishfood), La Scala (incense) and the Last Supper (chocolat and strawberries!).
Audiences responded using graffiti on the map and the buildings.
Exhibited at Milan Design Fair 2013