The audience were invited to:
SMELL a scent from any of the bottles
RECALL what it reminds you of
WRITE the place and/or feeling you associate with the smell
STICK your notes on the board near to the bottle of scent
Observations: coffee makes people tell a story, perfume encourages people to mention other people, wine is most likely to make people recall an event. Locations can be very specific or general. All smells have emotions attached.