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March 23, 2014#

Test Post

FIN_smell_edi_scents_detail

Interpretation of ambience, nuance and desire is a part of the role of the perfumer; even altering the concentration of a scent can change its character.

In Amsterdam last week I was working with the Olfactive Design Studio at IFF to modify their interpretations of the words I distilled from smell walks in April 2013. As a result of blind (?) user smell testing, concisely communicated as a spreadsheet, “Flower Explosion” now has more cut stem than floral femininity, coffee’s phenolic component is reduced to allow the grounds to emerge and a lower dosage of the component elements of leafy rain has resulted in fresh, pea shoots in place of cleaning products in a supermarket’s cleaning aisle.

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